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Corporate Social Responsibility

We are deeply connected to our communities where we strive to consistently create a positive experience for our residents, their families and our employees. With a high-performing team and an award-winning workplace culture, we aim to never lose sight of our vision—to awaken our communities to the positive possibilities of life’s next chapters.

Our corporate social responsibility initiatives are grouped as follows:



We are strongly committed to our communities and give back in a number of profound ways, which plays an important role in our ongoing activities involving team members, residents, families and members of the local communities where Sienna operates.

  • Resident experience
    We aim to create a positive resident experience, driven by shared values and a commitment to innovation and excellence. As leaders in our sector, we leverage technology and best practices to constantly set new benchmarks for quality. At the same time, we never lose sight of our Mission, Vision and Values.


  • Accreditations
    • Accreditations with Exemplary Standing
      In July 2018, Sienna’s eight residential care communities in British Columbia have once again been successfully accredited and received a four-year Accreditation with Exemplary Standing – the highest distinction awarded by Accreditation Canada. This honour recognizes Sienna’s BC residential care communities for going beyond the requirements of the rigorous national accreditation program and for demonstrating excellence in quality improvement.

    • CARF
      Sienna’s Ontario long-term care communities received the highest possible accreditation from the Commission on Accreditation of Rehabilitation Facilities (CARF) in 2016.


  • Community investment
    Sienna is commited to providing support to the communities in which we work and operate. Sienna for Seniors is a partnership with United Way, dedicated to fundraising for seniors in need in the local communities we serve. In 2018, Sienna for Seniors raised more than $216,000 for marginalized seniors living in the community, exceeding our goal and more than doubling the amount raised in 2017. Funds raised provide meals, transportation, visiting services to isolated seniors, health and wellness support, interpretation, and light housekeeping—all important services and programs that enrich the lives of seniors in need in the communities Sienna serves.


  • Employee engagement
    With more than 12,000 employees across Canada, we are committed to building and sustaining a culture that supports our employees, residents and their families. Our culture is deeply rooted in our Mission, Vision and Values and reflects our brand promise – the warmth of human connection.

    • Investing in our people and fostering our employees' professional development is key to our company’s success. Our philosophy is to create people solutions that drive engagement, growth and results. With the creation of Sienna Academy, we help team members to grow their careers through flexible, on demand learning that is relevant and engaging.

    • To acknowledge the dedication and outstanding contributions of team members, Sienna introduced the Sienna Impact Award in early 2019. The Impact Award, which is considered the highest honour within Sienna, recognizes individuals who have made a significant positive impact company-wide, sector-wide or across an entire division in the company, through the development, enhancement and/or implementation of a process or initiative that has a quantifiable impact on the team member experience, the resident experience and/or financial position of Sienna.​​​

    • Canada's Most Admired Corporate Cultures
      In 2017, Sienna was named one of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital, a leading executive search and professional recruitment firm. This award highlights our commitment to cultivating and sustaining a great culture and supporting our employees, which ultimately drives growth and performance.

    • Employee Volunteer Program
      In 2016, Sienna’s Support Services team started an initiative that connected them face-to-face with residents in Sienna’s communities – an opportunity many of them didn’t often have in their daily activities at Sienna’s support services office.

      It all started with an annual Resident & Family Satisfaction survey. The support services office survey coordinator recognized that many of her colleagues didn’t really know what it was like to work or live at a long-term care community or retirement residence. With this realization, the volunteer program was started. Every year, 70+ employees from the support services office volunteer to support the annual Resident & Family Satisfaction survey process at Sienna communities across Ontario and British Columbia. Through this initiative, volunteers are able to make real connections with residents and provide support to frontline teams, all while getting a glimpse of what it’s like to live or work at a long-term care community or retirement residence.
      The initiative proved to be hugely beneficial to all involved and has led to subsequent volunteer initiatives at a number of Sienna’s communities. It has increased empathy among support office team members for colleagues who work with residents every day, and provides a great experience for many residents who appreciate a visitor, a good conversation, and their voice being heard.
      I believe that everyone working at Sienna, whether directly or remotely supporting residents, cares deeply about the residents’ experience. It's truly a joy to bring all of this together and give everyone the chance to get to know one another just a little bit better – support services, care community & retirement teams, residents and families.” - Kelly Seow, Initiator of Sienna’s Volunteer Program



As one of Canada’s leading providers of seniors’ residences, we are committed to maintaining the highest ethical standards through a strong governance framework and an experienced Board of Directors.

Diversity & Inclusion

We believe that an important factor in our company’s success is how well we embrace and adapt to different ideas. At Sienna, we are proud to bring together a multitude of perspectives, and are committed to being a leader in diversity, which includes, but is not limited to, gender, sexual preference, disability, age, ethnicity, culture and religion.

We are a leader in gender diversity and have a well-rounded, independent and experienced Board of Directors, which adheres to the highest standards of governance.

With half of our board being comprised of female leaders and 60% of our executive team being female, Sienna is among the Top 5 companies listed on the TSX when it comes to gender diversity.


At Sienna, we have been working diligently to establish building operations that reduce our environmental footprint. We continuously look for ways to make our operations more sustainable and focus on updating our infrastructure through key initiatives that include increased water conservation and decreased energy consumption.

  • Increasing water conservation
    Retirement and long-term care communities typically have a high rate of water usage. Finding ways to conserve water is therefore an important sustainability initiative.

    Flow Management Devices (FMD), a water-saving technology, have been installed in a number of our properties on a case study basis and will be rolled out across additional communities in the coming years. Based on initial results, this technology can save up to 20% in water consumption in our communities.


  • Decreasing energy consumption
    We have started a lighting retrofit program, replacing older infrastructure with efficient LED lighting systems. We also continuously update older appliances, fixtures and equipment with more energy-efficient alternatives and whenever possible, participate in ENERGY STAR programs.

Resources for investors

Look here for information on everything from latest developments to our governance policies.